Internet marketing has been the preferred marketing method not only by small and medium business but also by corporations. However, it is more popular with home-based business due to its efficiency and the minimal costs involved. The proper use of email marketing tools will determine how fast one can get a potential customer to become a real customer. Potential customers are a plenty, and they are just like everyone out there. However, a good internet marketer can identify the target market from these potential customers who may be patronizing g a competitors products.

While your potential customer is presently a real customer of your competitor, you still have a great chance of turning him into your real customer if you use the right email marketing tools. One such tool that works perfectly well for most internet marketer is the use of follow up. These potential customers may have already bought from your competitor; the problem is that customer may have felt ignored or disregarded for lack of a follow up mechanism. By wooing that potential customer through follow up emails and offers, there is a chance that sooner or later, he would become your real customer.

Instaon is a smart advertising platform that helps users grow their businesses using Google Ads. To begin with the tool, users need to create their Instaon account and set their Google advertising by indicating the country and the language they need to advertise in. The ad creation is automatic, and Instaon extracts the most relevant keywords to create the ad campaign. Daily optimizations and improvements to the ad campaigns are performed automatically. The keywords are also constantly improved using machine learning. The tool also offers monthly reviews by a Google Ads expert and can sync campaigns with Bing. Any changes made in the Google Ads will be mirrored to Bing Ads to eliminate rework. For Shopify users, the tool even advertises the products present in the user's webshop on Google shopping results. They can view their campaign performance at any time on the dashboard. The AI-made changes and optimizations will be trackable to the users, and other insights are available as well.

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